Internet Marketing and Search Engine Optimisation (SEO)

Internet Marketing and Search Engine Optimisation (SEO) are often used interchangeably but they are actually two different disciplines.

Internet Marketing

Internet Marketing is a wider discipline and encompasses the wide variety of methods you can use to promote your business online. Internet Marketing covers the web based aspects of your business’s marketing strategy. But Internet Marketing is much more involved than just putting your offline advertising online. An Internet Marketing strategy can involve communicating with your customers, promoting your business or product online, and making sure that your website content is useful and up to date. Just like marketing your business offline there are a wide variety of methods that you can use to market your business online. The great thing about Internet Marketing is that you don’t need to have a huge budget to put together a marketing campaign that is effective.

Search Engine Optimisation (SEO)

Search Engine Optimisation covers the process and methods used to ensure your website ranks well on search engines like Google, Yahoo, MSN and Ask. SEO is often an important part of an Internet Marketing campaign. This discipline encompasses the various methods used to help ensure that your site appears in the first few entries when a potential customer searches for the key words associated with the product or service your business offers.